D&AD New Blood Pencil Winner for Giffgaff
![](https://freight.cargo.site/t/original/i/ea491fdcc3504a485a60f371857e7b28e32b265fb6f1eec440feb4c77be598d2/D-AD-Graphite-grey-copy.png)
Brief: Tell the story of giffgaff becoming a B Corp, and what that really means through illustration/ animation. The problem is that not everyone understands what a B Corp is. Giffgaff can't brag about being a B-corp if no one understands what the certification means. If things go well, and their B Corp status gets approved, giffgaff want to shout about it. How can we help them to do that? Create illustrations and animations to promote giffgaff as a B Corp, including: Instagram Story assets and at least one OOH activation.
Giffgaff want to help build a more inclusive, sustainable world for them and for their members. With our concept “Benefit all”, there's no doubt about what a B-corp is and what giffgaff stands for. Simple and abstract shapes combined with distinct text symbolize and simplify B-corp's values and make them comprehensible and graspable for the target group.
We broke down the B-corp certification into three parts. B-corps are transforming the global economy to benefit all people, all communities, and the planet. These parts are illustrated using eyes and a spectrum of unique shapes and colors to represent and emphasize each individual, our differences, and how working together will transform the world into a better place that benefits all.
Group: me and Alma Dias-Taguatinga
Giffgaff want to help build a more inclusive, sustainable world for them and for their members. With our concept “Benefit all”, there's no doubt about what a B-corp is and what giffgaff stands for. Simple and abstract shapes combined with distinct text symbolize and simplify B-corp's values and make them comprehensible and graspable for the target group.
We broke down the B-corp certification into three parts. B-corps are transforming the global economy to benefit all people, all communities, and the planet. These parts are illustrated using eyes and a spectrum of unique shapes and colors to represent and emphasize each individual, our differences, and how working together will transform the world into a better place that benefits all.
Group: me and Alma Dias-Taguatinga
![](https://freight.cargo.site/t/original/i/a20df53937eb3477c2aa975696efb7976c1485fbacd581c8af1aaefbab2863c5/Optional-OOH.jpg)
![](https://freight.cargo.site/t/original/i/f393b12e47ce3a661ef74f3bd271c74d2b377f4ff6b007fa3d8fa88e2f24fad6/giffgaff-story-mockup.png)
![](https://freight.cargo.site/t/original/i/5b9cc927843d71e75eb0104738ca1f8432292a4bb06fdece7d6a64e752126a53/Optional-OOH-underground.jpg)